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Initiatives target hiring of local residents
When Melissa Burrows, PhD, attended meetings with Cleveland leaders as the city’s Director of Equal Opportunity for seven years, she served as a conduit for residents.
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“I thought about all the people I represented who weren’t privileged enough to be in the room and tried to use my voice to speak on their behalf,” she says. “I thought about who was at the table, who was not at the table and who should be at the table.”
Burrows, who joined Cleveland Clinic in June 2021 as Director of Talent Acquisition and Workforce Diversity, continues to advocate for the community.
“It’s so important for us to consider where we as an organization are physically located and provide opportunities for individuals who live in those communities to work at the organization. So many people are left out,” says Burrows. “If we are part of the community, we have to be part of the solution.”
One way to do that is to create meaningful career pathways for local residents.
While Cleveland Clinic’s main campus is located east of downtown in the Fairfax neighborhood, the healthcare organization defines its community as the entire city. It focuses recruitment efforts on the east side and west side, as well as the surrounding Fairfax neighborhood.
Cleveland Clinic uses several strategies to increase the number of local hires, including the following:
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Burrows offers advice for other healthcare organizations striving to hire locally. “First, understand your community,” she says. “Don’t assume anything about the residents.”
In addition, Burrows recommends working with local governments. “We pair up with council people because they know their communities,” she says. “And if they partner with us and create jobs, it’s a win for both of us and the community at large.”
Finally, she encourages healthcare organizations to find out the neighborhoods their caregivers live in and enlist them in promoting the benefits of employment at their organization. “Talent acquisition can’t be in the neighborhoods all the time, so we need to ask our current caregivers if they would serve as our ambassadors,” says Burrows.
Cleveland Clinic Talent Acquisition is making a difference. When Burrows joined the healthcare organization, 12.3% of the enterprise’s employees were local hires. By November 2021, Cleveland Clinic reached its goal of increasing that number to 15%. The goal for 2022 is 17% local employees.
“Even though we reached our goals, we can’t get comfortable. We’re going to keep striving for more local hires,” says Burrows. “My goal is for the community to be embedded in Cleveland Clinic as opposed to Cleveland Clinic being embedded in the neighborhoods.”
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